He has spent his entire professional career so far in the area of market research. Nearly 11 years he spent in Ipsos – 9 years in Serbia and two years in England, in Ipsos MORI, one of the largest research firms in Europe. In Serbia, he performed all the roles – from a research assistant to managing director, while in England, as the youngest research director, he worked on complex international social studies.

He currently holds the position of Managing Director of Ipsos Serbia, the largest research company in the country, focused on ad hoc surveys, and leads a team of more than 80 people and more than 30 researchers.

Loves sports, especially basketball, friends and beer.